About Wow Vision Therapy

At Wow Vision Therapy, we are a world-class developmental and rehabilitative vision therapy practice. Our doctors, board-certified vision therapists, and staff dedicate each day to helping our patients acquire improved vision abilities. In doing so, we deliver innovative optometric vision therapy through the principles of neuroscience. After treatment, our patients obtain significantly improved vision, academic abilities, and coordination skills. These improvements empower our patients’, instill a greater sense of confidence, and produce lives that are more productive.


Hundreds of healthcare professionals turn to us as their West Michigan referral center for children, teens and adults presenting with vision conditions such as amblyopiaconvergence insufficiency/double visionsee-sick syndromepost-concussion vision syndromestrabismus, or vision and learning problems. We also provide vision treatment for developmentally delayed individuals or individuals on the autism spectrum, to improve their daily living and learning abilities. Furthermore, we provide sports vision training for athletes. Click here for a list of our treatment options.


At Wow Vision Therapy, we treat binocular vision deficiencies with a personalized approach. With this approach, each session is one-on-one (therapist-to-patient), conducted under doctor supervision. During treatment, our doctors and board-certified vision therapists apply state-of-the-art technology and procedures, making treatment enjoyable and productive. Our advanced approach incorporates coordinated movement, balance, auditory processing and cognitive abilities. This methodology allows our patients to develop their vision abilities and improve daily living in the classroom, the workplace, and in sports.


Dr. Dan L. Fortenbacher, O.D., FCOVD, founded Wow Vision Therapy in 2000. His passion for developmental vision and rehabilitative vision therapy began early in his education after working with children who struggled with reading and learning. After graduating from The Michigan College of Optometry at Ferris State University in 1979, Dr. Fortenbacher continued research of developmental vision in post-graduate studies. He became a Board Certified Fellow in Developmental Vision and Vision Therapy (FCOVD) in 1987 by the College of Optometrists in Vision Development (COVD). He has served in numerous leadership positions within the profession, including president of COVD. Dr. Fortenbacher has developed numerous models of innovation in the delivery of developmental, binocular and neuro-optometric vision rehabilitative care.